Digital Campaign Strategy

Launch an entirely new and innovative concept to the industry–the super-coop. A cooperative of cooperatives would be a better way to phrase it. The challenge here was building brand exposure, conveying the benefits, raising funds, and invent and build a fully functional digital community platform.

As the organization pushed forward with many conceptual innovations, the brand and marketing campaigns followed suit, with creative and innovative approaches to making human connections, understanding pain points, fostering engagement and community-building. Elevate launched in Q4 of 2025, and has grown its membership exponentially, month over month. The new virtual community, including coop-coop chat, video conferencing, funding pools, shared resources, and cooperative strategy, launches October 1, 2026.