Brand Repositioning: Tea Guys

A fierce, opinionated, and independent entrepreneur, with a genuine sense of ownership and vision for the brand, planned to expand into new markets. The product line was to grow from traditional tea products to a suite of carbonated tea beverages. In short, the existing, home grown brand could not compete and stand out in this new market space, nor rely on name recognition as the product sought growth outside of its regional sales areas.

Development of a new brand concept that would be competitive and remarkable in the bottle beverage market, and expand that brand through the full suite of products. A full redesign of over 200 sku’s across 7 different packaging types, including wholesale and retail. The concept development led with market research that clarified the visual demands for shelf presence, and followed through to a full brand rollout. Deliverables included market research, pitch decks, product catalogs, print, packaging, signage, shop and retail shelf concepts, trade show development, web and digital design/development, online shopping experience. The product reached all high-end markets, including Roche Brothers and Whole Foods across the entire northeast.