/// CASE STUDY — BRAND IDENTITY
Berkshire Brewing Company
Year2020
ClientBerkshire Brewing Company
Location—
RoleBrand + Packaging
CategoryBrand Identity
DISCIPLINES
- + Brand Identity
- + Packaging
- + Print Media
- View on IdeaCo.com
Spreading the word about "Just Good Beer"
/// CHALLENGE
Berkshire Brewing Company is a regional brewer in a crowded craft market. Rather than add to the typical craft-beer visual noise, the brand was built around a single honest promise — "Just Good Beer" — letting product quality carry the story across SKUs. A clean, honest packaging and brand system gives the brewer a distinctive, ownable shelf presence while staying true to the product.
/// SOLUTION
Scope: Brand Identity, Packaging, and Print Media for Food & Beverage.
/// GALLERY — 11 FRAMES
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