Monkitail — Sushi & Robatayaki

Monkitail is celebrity chef Michael Schulson's sushi and robatayaki concept, opening in Hollywood. A high-profile opening needed a brand that could match the chef's celebrity while standing on its own as a destination. The brand system was developed across typography, color, marks, and patterns, balancing chef-driven credibility with a distinct, ownable venue identity across signage, menu, and press.