Hotel Bar

The Hotel Bar is located at the heart of the Diplomat Beach Resort in Hollywood, Florida. The concept was to speak to the power of the international and cultural crossroads hosted and grown in just about every hotel bar across the world. These places of global intersection and human connection drove a brand experience concept celebrating the history and power of the central gathering place, culturally known as The Hotel Bar. The brand draws from the language of travel, with a menu in the form of a passport, littered with international stamps as its backdrop. The uniform and print theme leverages a travel aesthetic through visual references to flight, airline uniforms, and pattern styles. It draws from the Diplomat Beach Resort brand to assure its tie in, yet speaks to its location and purpose as a center and connector for resort guests. The interior design brings together a large interior main lobby and a vast poolside patio through a two-sided bar, inside and out.