ICA Group
- + Brand Identity
- + Nonprofit
- + Brand Systems
- View on IdeaCo.com
Growing a national nonprofit organization.
ICA is a non-profit organization with national reach helping form, develop, and support cooperatives and employee ownership. ICA engaged IdeaCo. to develop a new comprehensive visual brand identity and messaging strategy a decade ago. Since then, we have developed 8 distinct sub-brands and campaigns to support offspring organizations and super-cooperatives. ICA continues to grow and engage new markets and regions with ongoing and measurable impact. During our engagement we have completed print, digital campaigns, web development, and strategic visioning which has been iterated on several times. We are currently developing a new web and digital experience for both ICA and its sub-organization, Elevate Cooperative.
What we did: Visual Brand Identity, Identity Guidelines, Visual System Guidelines, Messaging, Art Direction, Web Development, Digital Strategy, Outreach Campaigns, Print Media, Environmental Graphics, Event Design, Data Visualization, and Social Media Design.
