Candy & Cones
/// CASE STUDY — BRAND IDENTITY

Candy & Cones

Year2022
ClientCandy & Cones
Location—
RoleBrand + Environmental Design
CategoryBrand Identity
DISCIPLINES

Candy. Cones. What More Is There To Say?

/// CHALLENGE

This sweet shop concept was intended to fulfill a child's vision of an old-fashioned ice cream and candy shop at a Hilton resort. The dream shop experience pulled from vintage candy wrapper graphic aesthetics and the old school malt shop — a candy and ice cream destination where kids could fill a bucket with their favorite new and old-fashioned candy, or grab a sundae with all the fixings. The visual identity uses custom typography and a classic set of pastel colors. With a blend of vintage and contemporary graphic styles, this brand made its way from product labels to gold foil on a vintage mirror. The overall feel is classic yet indulgent — what more could a kid ask for?

/// SOLUTION

What we did: Brand Experience Design, Naming, Visual Identity, Interior Design, Packaging Design, Print Design, Environmental Graphics, Signage & Wayfinding, and Photography.

/// GALLERY — 11 FRAMES
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/// CONTACT

Let's
Connect.

Available for creative leadership, advisory, and the rare project that demands the full weight of an interdisciplinary practice.

DOCPORTFOLIO v1.0

Prepared as a candidacy brief for Creative Leader - Brand Design — Gensler. All works © Thom Long.

THOM LONG // CREATIVE LEADERSHIP
StudioEND OF FILE