Security In Context
/// CASE STUDY — BRAND IDENTITY

Security In Context

Year2024
ClientUniversity of California, Santa Barbara
Location—
RoleBrand + Digital Platform
CategoryBrand Identity
DISCIPLINES

Developing a brand & digital platform to open dialogue.

/// CHALLENGE

Security in Context's team of international scholars is redefining commonly held conceptions of security. The project envisions a world in which security is defined not by militarism and fear, but by human well-being, global solidarity, and a livable planet. Its research, pedagogy, and public policy outputs empower policy makers, academic practitioners, and others seeking the right data to foster a more equitable and sustainable world. The SiC project has three primary modes of intervention — research, pedagogy, and public policy/public engagement — flowing from the overarching goal of challenging dominant paradigms, producing alternative knowledge on (in)security-related topics, and consolidating and expanding networks of individuals and institutions. IdeaCo. strategized and developed a brand system and a unique, custom digital platform designed for research and journalism. The structure allows SiC to develop an array of content from articles to podcasts, academic research to animations. The storytelling component, with over 1,000 individual content posts, was overlaid onto a complex content management system that allows content to be displayed in different areas of the site, sorted and searched, and pushed to other media with ease.

/// SOLUTION

What we did: Brand Identity, Print Media, Pitch Deck, Digital Strategy, Web Design/Development, Art Direction, and Data Visualization.

/// GALLERY — 11 FRAMES
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/// CONTACT

Let's
Connect.

Available for creative leadership, advisory, and the rare project that demands the full weight of an interdisciplinary practice.

DOCPORTFOLIO v1.0

Prepared as a candidacy brief for Creative Leader - Brand Design — Gensler. All works © Thom Long.

THOM LONG // CREATIVE LEADERSHIP
StudioEND OF FILE