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Change In the Making Campaign
/// CASE STUDY — BRAND IDENTITY

Change In the Making Campaign

Year2024
ClientHampshire College
LocationAmherst, MA
RoleCreative Direction
CategoryBrand Identity
DISCIPLINES

An institution-wide campaign unifying a grant program's story across print, digital, and event — proving creative direction as institutional strategy.

/// CHALLENGE

A multi-year grant program needed a campaign identity that could represent complex institutional outcomes to funders, alumni, and the public without becoming bureaucratic.

/// SOLUTION

Designed a campaign system pairing bold typographic statements with documentary imagery of the work itself, giving the institution a confident public voice and a reusable kit for ongoing storytelling.

/// GALLERY — 6 FRAMES
Change In the Making Campaign — 1Change In the Making Campaign — 2Change In the Making Campaign — 3Change In the Making Campaign — 4Change In the Making Campaign — 5Change In the Making Campaign — 6
01 / 06
Back to project hubFull project on thomlong.com
/// CONTACT

Let's
Connect.

Available for creative leadership, advisory, and the rare project that demands the full weight of an interdisciplinary practice.

BASEDAmherst, MA · US
Contact thomlong.com LinkedIn IdeaCo.
DOCPORTFOLIO v1.0

Prepared as a candidacy brief for Creative Leader - Brand Design — Gensler. All works © Thom Long.

THOM LONG // CREATIVE LEADERSHIP
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