/// CASE STUDY — BRAND IDENTITY
Tea Guys
Year2017
ClientTea Guys
LocationAmherst, MA
RoleBrand + Environmental Design
CategoryBrand Identity
DISCIPLINES
- + Brand Identity
- + Environmental Design
- + Packaging
- View on thomlong.com
A neighborhood brand carried from logo to retail environment — identity as a build-out, not just a logo.
/// CHALLENGE
A local tea retailer needed to scale beyond a single shop without losing its craft, hands-on character in the transition to multiple locations.
/// SOLUTION
Designed a brand system and environmental package — identity, packaging, and retail fit-out — that standardized operations while preserving the maker's personality at every touchpoint.
/// GALLERY — 6 FRAMES
USE ← → OR CLICK A FRAME
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