/// CASE STUDY — ARCHITECTURE
Martin Luther King & Coretta Scott King Memorial
Year2023
ClientCity of Boston / Embrace Boston
LocationBoston, MA
RoleCreative + Design Lead
CategoryArchitecture
DISCIPLINES
- + Memorials & Monuments
- + Public Art
- + Creative Direction
- View on thomlong.com
'The Embrace' — a bronze gesture scaled to both the body and the city, translating the Kings' clasped arms into a monument visitors walk into rather than look up at.
/// CHALLENGE
Boston sought a memorial honoring Dr. King and Coretta Scott King on the Common — a site already dense with civic memory. The risk was a monument that became backdrop rather than destination, legible only from a distance.
/// SOLUTION
Conceptualized 'The Embrace' as an interactive spatial gesture scaled to the body and the city, translating the Kings' clasped arms into a bronze form visitors walk into. Directed the creative narrative, interpretive strategy, and public engagement rollout.
/// GALLERY — 4 FRAMES
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